Marilyn, the red hot lip gloss off the TYC Iconic Collection line is named after the 1950s Hollywood sex symbol Marilyn Monroe. The actress, singer and model with her infamous pout epitomizes glamour to this day. Ms. Monroe has gone down in history as probably the most famous woman of the 20th century.
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True You Cosmetics is now finally ready to show off its new logo....Be True, Be You!
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During Diane von Furstenberg's show models wore a black cream shadow with added shades of blue and green powder over the top, and gave the inner corners a little sparkle. The result is a multidemensional eye makeup that looks a little different from each angle - a vision we can all embrace...
We love the light-reflective gold along the lower lash and inner corner. A very gorgeous look for fall 2010. 
New York, NY, PRNewswire / This spring, Japanese fashion designer Issey Miyake reveals a bold new variation on his latest fragrance, 'a scent by issey miyake' launched last fall. With even greater feminity and floral opulence, imparting a sensation of enveloping sweetness, 'a scent by issey miyake' Eau de Parfum Florale reveals a more lavish generosity, offering a genuine alternative to the freshness of the Eau de Toilette.
Q: “What role do you play in the creation of the different cosmetics?”A: In every way. From the product production planning, going to
manufacturer labs, planning campaign shoots, etc. I do it all.
Q: “What is a typical planning period for True You and what’s your
favorite part?
A: Everyday is something new, and it's important to have everything
planned out. I make sure I plan atleast six months ahead so I can stay
sane. My favorite part is seeing the product come to life and creating
a story and them around debuted collections.
Q: “What were the steps that you took to get the business up and
running?”
A: Since True You was started in 2003, and was sold merely throughout my father's practice, a lot of key business steps had already been
achieved before I got on this project. To get True You the way I
envisioned it to be it takes a lot of reaching out different
manufacturing companies, getting the product formulated to perfection,
and strategic product planning. Building the brand and the story is
key.
implementing procedures etc?”
A: A huge part. My dad is a plastic surgeon so I got my entrepreneur
mindset from him. He really taught me how to be the leader I am today.
My mothers beauty and her use of makeup products always intrigued me
Q: “What inspired you to take part in your father’s cosmetic line?”
A: I knew that it would be a great idea to start a family business as well
as put both of our minds together. That's a pretty powerful thing. I
felt that the overall vision and brand of True You could be at another
level than it already was.
Q: “What drives you to execute such a large business move?”
A: I think big when i am executing in such a huge project. I just don't
believe in mediocracy.
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As a part of the True You Iconic Collection, TYC offers 3 Pan Mini Deluxe Nude Palette: Formulated to make lips appear fuller and the color has extreme staying power that will not fade or feather. Contains antioxidants that help soften and protect lips.
Q: “Who is Jessica Truesdale and how does she embody True You
Cosmetics?”
A: "A self determined woman, junior at Spelman College, and an entrepreneur who
embodies the epitome of beauty within my cosmetics."
Q: “What interested you in cosmetics and beauty?”
A: "I have always been fascinated with makeup artistry and products! As a
child I used to dig into my mothers extensive makeup collection and
learned how to apply makeup myself. It's something that came easy to me
and something that I have always loved."
Q: “How long have you been interested in cosmetics?”
A: My entire life. I literally remember being 8-years-old, fascinated with
makeup and telling myself, "I'm going to have my own line one day".
Each lipstick of of the TYC line is infused with moisturizing ingredients so it glides on effortlessly and weightless leaving your lips with a lustrous, beautiful shine. Each lip gloss is non sticky, weightless and glossy with a high shine formula that keeps put on your lips. The color featured above is Florence, named and inspired by Jessica's grandmother. "As a child and growing up, I could never recall my grandmother wearing any other lipstick besides this bright red," says JT. To mark the beginning of the timeless beauty theme, we present the grandmother of the lipstick line, Florence.
Here, at True You Cosmetics, we promote beauty and health. Developing healthy habits is important to your skin’s beauty and health. First, you should evaluate your current daily skin care routine. Do you properly cleanse your skin and remove all traces of makeup at night? Do you drink plenty of water, providing your skin with vital moisture from the inside? When you're out in the sun, do you wear sunscreen? Even though you won't see immediate results, these little steps will make a big difference over time!
Choose a pencil and powder. If you have a fair complexion try using blonde shades, if you have an olive complexion you can try using brown shades, and if you have a dark brown complexion, you should try using gray shades. For added fullness, dust eye shadow into the hairs of the brow with a stiff, slanted brush. Dip the brush into a tiny amount of powder and apply short, gentle strokes.
BEAUTY TIP: Powder
Keep your powder application light by using loose powder and a big brush for application. Make sure that you buy a good powder that will sink into your skin, rather than lie on the top of your skin. Before applying powder, try blotting your foundation with a tissue, this will remove any excess oils and stop your face from being shiny.
