A: In every way. From the product production planning, going to
manufacturer labs, planning campaign shoots, etc. I do it all.
Q: “What is a typical planning period for True You and what’s your
A: Everyday is something new, and it's important to have everything
planned out. I make sure I plan atleast six months ahead so I can stay
sane. My favorite part is seeing the product come to life and creating
a story and them around debuted collections.
Q: “What were the steps that you took to get the business up and
A: Since True You was started in 2003, and was sold merely throughout my father's practice, a lot of key business steps had already been
achieved before I got on this project. To get True You the way I
envisioned it to be it takes a lot of reaching out different
manufacturing companies, getting the product formulated to perfection,
and strategic product planning. Building the brand and the story is