Jessica Truesdale featured on Skirt.com

CEO and Brand Creator, Jessica Truesdale is featured on Skirt.com...To read the article, click here

Jessica Truesdale: News 14 Interview

CEO and Creative Director Jessica Truesdale recently interviewed with News 14 Carolina to discuss True You Cosmetics and their Holiday Partnership with Highpoint Salvation Army (View Here) 

True You Cosmetics CEO, Jessica Truesdale, featured on Rollingout.com

Young Black Female Entrepreneur Launches New Cosmetics Line

Ladies, there's a new flavor of lipsticks and lip glosses to pucker up to. So you better start making your list and check it twice, so you can blow naughty kisses at the guy who's cute and nice. True You Cosmetics' iconic lip collection is a new luxury cosmetic brand that is the brainchild of the fresh-faced Spelman College senior and freelance makeup artist Jessica Truesdale.

"It's a representation of Hollywood icons like Dorothy Dandridge, Josephine Baker and Marilyn Monroe, and there's a color that is named after them to pay homage," offers the 22-year-old Truesdale, who serves as the company's CEO and creative director. (Full Article Here)

V-log: Introducing the Face Behind True You Cosmetics...Jessica Truesdale

Here is our first video introducing the CEO of True You Cosmetics (TYC)...Jessica Truesdale...In this video, Jessica will talk about the history of TYC, the reason they selected their current tag line and provide you behind the scene footage of their recent campaign shoot... Tell us what you think!

Q&A with Jessica

Q: “What role do you play in the creation of the different cosmetics?”

A: In every way. From the product production planning, going to

manufacturer labs, planning campaign shoots, etc. I do it all.

Q: “What is a typical planning period for True You and what’s your

favorite part?

A: Everyday is something new, and it's important to have everything

planned out. I make sure I plan atleast six months ahead so I can stay

sane. My favorite part is seeing the product come to life and creating

a story and them around debuted collections.

Q: “What were the steps that you took to get the business up and

running?”

A: Since True You was started in 2003, and was sold merely throughout my father's practice, a lot of key business steps had already been

achieved before I got on this project. To get True You the way I

envisioned it to be it takes a lot of reaching out different

manufacturing companies, getting the product formulated to perfection,

and strategic product planning. Building the brand and the story is

key.

Q&A with Jessica

Q: “As a young entrepreneur, what role did your parents play

implementing procedures etc?”

A: A huge part. My dad is a plastic surgeon so I got my entrepreneur

mindset from him. He really taught me how to be the leader I am today.

My mothers beauty and her use of makeup products always intrigued me

Q: “What inspired you to take part in your father’s cosmetic line?”

A: I knew that it would be a great idea to start a family business as well

as put both of our minds together. That's a pretty powerful thing. I

felt that the overall vision and brand of True You could be at another

level than it already was.

Q: “What drives you to execute such a large business move?”

A: I think big when i am executing in such a huge project. I just don't

believe in mediocracy.

Q&A with Jessica

Q: “Who is Jessica Truesdale and how does she embody True You

Cosmetics?”

A: "A self determined woman, junior at Spelman College, and an entrepreneur who

embodies the epitome of beauty within my cosmetics."

Q: “What interested you in cosmetics and beauty?”

A: "I have always been fascinated with makeup artistry and products! As a

child I used to dig into my mothers extensive makeup collection and

learned how to apply makeup myself. It's something that came easy to me

and something that I have always loved."

Q: “How long have you been interested in cosmetics?”

A: My entire life. I literally remember being 8-years-old, fascinated with

makeup and telling myself, "I'm going to have my own line one day".

Meet Jessica.....Be True, Be You

21-year-old beauty maven Jessica Truesdale of True You Cosmetics introduces her new line of cosmetics this spring. Daughter of plastic surgeon, Dr. Gerald Truesdale MD, True You Cosmetics not only compliments your skin but improves it as well with antioxidents and vitamins, used clients after cosmetic and reconstructive surgery. Tune into the series of vlogs that document the voyage of the young entrepeneur as she launches her cosmetic line....Be True, Be You! Oh and follow her on twitter @trueyoucosmetic.