True You Cosmetics strongly emphasizes "Building Your Signature Look." We understand that it is extremely important to pick the perfect lipstick or lip gloss color that complements your beauty.
Our lip colors Florence, Josephine, Marilyn, and Estelle flatter a darker skin tone. Here's a tip, think Estelle for the day, and for a night out on the town, try wearing Marilyn or Josephine. Women with fair or lighter skin will look great in lip colors, such as Betty, Jessica, and Ava. However, the buildable, trendy colors from the Iconic Lip Color Collection are meant to mix and match, essentially creating a custom signature color for YOU!
You can take our recommendations, or you can create your own. There are no rules when using True You Cosmetics, and that's the beauty of it all!